Finnair is a diverse community of professionals who work ambitiously with a big heart and commitment. A strong safety culture is our priority and at the core of our everyday work, never taking it for granted. We are committed to doing our share in solving the climate challenge by determinedly following our science-based pathway to decarbonize our operations. We find meaning in our purpose: With our heart in Finland, we make every journey better, today and tomorrow. Our values - Always Safe, Customer at Heart and Stronger Together- guide us in everything we do.
We are now looking for a
DIRECT SALES MANAGER
to join our Retail team!
As Direct Sales Manager,youare responsible fordriving thecommercial performance of Finnair's direct digital channels(Finnair.com and the App).You executeactionsfromFinnair'sRetail strategy andDirect Sales roadmap,contributingtothesuccessfulimplementationof Finnair'sRetail strategy.
Youmanagethe day-to-daycommercialperformance of Finnair.com andtheApp, ensuringdata-drivendecision-making,andcontinuous optimization ofsalesactions that support revenue growth and customer engagement.
Youcoordinatewithkey stakeholders (Digital, Marketing, Revenue Management, Product, Loyalty, and Analytics teams)in a structuredwayto prioritize actionsthatimprovethecustomerretailjourney andbusinessresults.
Youidentifyand shape growthopportunitiesbackedbyanalytics, andworkcloselywith stakeholderstoprioritize and deliverresultswith speed and clarity.
This role suitsacommercial-mindedproblem solverwho enjoysworking with multiple stakeholders. You are hands-on, comfortable navigatingcomplex data,andable tocommunicateclearly.
You will be part ofRetailteamand report to Head of Direct Sales.
Main responsibilities:
Our expectations:
-
Master's degree in Business, Strategy, Marketing, Engineering, or a related field.
-
Hands‑on, results‑oriented approach withstrong planning, follow-up, and ability tomaintainstructure in a multi-stakeholder environment.
Working at Finnair:
We offer you an exciting opportunity to work in the fast-changing aviation and international travel industry in a culture that drives and enables professional development and continuous improvement. You willbesupported by internally highly rated supervisory work with modern leadership practices that we constantly develop.
We are happy to enable our employees to enrich their lives and fulfill their travel dreams by offering a wideleisuretravel benefit. We also support the health and wellbeing of our employees through our own Sickness Fund insurance benefit,Epassisport (culture, health &wellbeingor commuting benefit), gyms around the Finnair campus and activities organized by our hobby clubs.
Are you ready for the challenge and want to joinour team?Get onboard!Submit your application with your CV, cover letterand salary expectation no later thanSunday26April2026.
For more information, please contactChuqiao Yu (Head of Direct Sales)by phone +358 44 9716690duringThursday, 16 April between2pm to3pmHelsinki time.
Please note that the hiring processincludesa pre-employment security clearance and a drug test.
Please note that we do not process applicationssubmittedvia email.
Our people are key to our success and the foundation that makes Finnair unique. We are committed to creating a safe work environment where all our people can thrive and succeed. We cherish diversity and strive to employ people withdifferent backgroundsand experiences, to bring together multiple views to foster our business success. According to our employee survey, respecting diversity is ata high levelin our work community. You are welcome to join Finnair as your authentic self.
