Veikkaus creates joy through games and protects it. We want to make sure that gambling in Finland stays on the joyful side. All our actions are guided by sustainability. We want to be a trailblazer in the gaming industry and a trendsetter of a responsible player experience. Wellbeing is our passion. It is important that our employees enjoy coming to work every day. We offer versatile and extensive employee benefits. With us, you get to do work that makes a difference, in a spirited work community that is constantly developing. Let's work together - to keep gambling on the joyful side.

Senior UX Researcher

We are looking for a Senior UX Researcher for a permanent, full-time position in our iGaming Digital Channels team. The team plays a central role in shaping player experience across Veikkaus' products, ensuring that business and design decisions are grounded in deep user understanding and responsible gaming principles.

In this role, you will be the voice of the user, leading research efforts that directly impact the direction of key products across app and web. You will collaborate closely with product managers/owners, designers, data scientists, and other stakeholders to drive player-centric innovation.

Main Responsibilities:

Lead and execute end-to-end user research initiatives across key products.
Conduct diverse research methodologies, including usability tests, in-depth interviews, concept evaluations, comparison studies, and IA testing.
Synthesize qualitative and quantitative insights into clear, actionable recommendations that shape design and product strategy.
Collaborate cross-functionally to embed research into product development cycles.
Produce and present compelling reports that drive business and design decisions.
Drive operational excellence by refining research processes, methods, and tools within the team.
Contribute to the development of research frameworks, models, and internal guidance materials.
Promote a culture of evidence-based decision-making throughout the organization.

You're a great fit if you have:

A Master's or Bachelor's degree in Human-Computer Interaction, Psychology, Social/Cognitive Sciences, or a related field.
5+ years of experience in UX research or a closely related discipline.
Strong command of qualitative and quantitative research methodologies.
Hands-on experience conducting usability tests, interviews, surveys, and data-driven analysis.
Ability to influence and communicate clearly with stakeholders at all levels.
Experience in selecting and implementing UX research tools.
Proven experience in the iGaming industry is highly valued.
Demonstrated experience in researching across multiple platforms including native mobile apps, mobile web, and desktop environments.

You'll thrive in this role if you are:

Independent and self-directed in prioritizing and executing research.
Skilled at balancing business goals, user needs, and technical constraints.
Eager to innovate and enhance UX research practice.
Collaborative, communicative, and open to different perspectives.

We offer you:

A front-row seat in a company committed to responsibility and innovation.
Competitive employee benefits.
The opportunity to make a real impact on millions of players.
A supportive environment that values wellbeing, diversity, and professional growth.
Flexible and modern hybrid work methods, with an office in Pohjois-Haaga, Helsinki.

It is important to us that everyone can come to work as their authentic selves. We value diverse backgrounds, skills, and perspectives, and believe that success comes from working in diverse teams. We encourage individuals from various backgrounds to apply for our jobs. You can read more about us, our benefits, and work culture from here.

Interested? Awesome! Please send your application, including a CV and salary request, no later than 27.06.2025. The position will be filled as soon as the right candidate is found.

If you have any questions about the position, feel free to reach out to Fatemeh Daneshzadeh, VP of Digital Channels at firstname.lastname@veikkaus.fi.

Veikkaus as a company will perform a drug test on the selected candidate.

Veikkaus

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Senior UX Researcher