Marketing Manager, UPM Specialty Materials

UPM • Full-time • Helsinki, FI • 1d ago

Would you like to join a global, growing company that innovates for a more sustainable tomorrow? UPM could be the team for you. We are frontrunners in developing renewable alternatives to fossil-based materials. Besides enabling both businesses and consumers make more sustainable choices, we strive to create a positive UPM experience for all our employees around the world. We live by our values - trust and be trusted, achieve together, renew with courage. Together we can renew the everyday, for a future beyond fossils!

Learn more about us as a workplace upm.com/caree r s

We are now looking for a Marketing Manager to join our Global Marketing, Sustainability, and Communication (MSC) team at UPM Specialty Materials. This position is located in Helsinki, Finland, and we work in a hybrid model.

Greetings from your future manager

"Marketing is central to UPM Specialty Materials' growth, strengthening our position as a leader in label papers and driving demand in flexible packaging for our recyclable, fiber‑based material solutions. In this role, you'll use digital, data‑driven marketing to create measurable impact across EMEIA and the Americas." - Säde Lindvall

What you will do

Manage and plan marketing activities that support profitable growth of our global specialty papers portfolio in EMEIA and Americas, in close collaboration with sales and product portfolio teams as well as our marketing colleagues globally
Manage, implement and monitor digital marketing campaigns to strengthen customer engagement and generate high‑quality leads
Plan and create compelling, audience-relevant content for every stage of the marketing funnel, ensuring alignment with our global brand guidelines
Manage UPM's visibility at key industry exhibitions and events, ensuring a strong presence, effective lead generation, and consistency with our global brand
Lead the development of sales tools & materials, marketing assets, and clear, effective sales messaging that supports commercial growth
Contribute to development of marketing strategies and long-term planning

Who you are

You have 5+ years of experience in marketing, preferably in B2B. Experience in working within international companies is an asset
Experience with Account Based Marketing and AI-tools is an asset
You are a creative marketing professional, passionate about making an impact and stay informed about emerging marketing trends and developments
You have a degree in Marketing, Business, Communications, or a related field
You are familiar with digital marketing tools and platforms, and understand how to leverage data for decision-making
You are fluent in written and spoken English, other European languages are an asset
You are proactive, organized, and able to manage multiple priorities effectively

This is what we offer to you

A meaningful job: We have an inspiring purpose "We renew the everyday for a future beyond fossils". Our work is impactful and transformative.
A caring community: Our community is built on great team spirit and shared commitment. We care about each other and the well-being of our colleagues. We support the work-life balance of all our employees.
Development opportunities: We offer you great opportunities to learn and grow throughout your career. We are an international, multi-business organization offering plenty of avenues for personal growth.
Responsible employer: Sustainability is at the core of everything we do. We are committed to ambitious, science-based sustainability targets in all areas, from climate change mitigation to enhancing biodiversity. We foster diversity and inclusivity, offering a work environment in which everyone can be themselves.

Learn about our Rewarding and our Ways of working

Additional information

For further information about the role, please contact Säde Lindvall, Senior Manager, Brand and Communication, at sade.lindvall@upm.com or tel. +358 2041 50627 on Tuesday March 3, between 15:00-16:00 EET or Thursday March 5 between 14:00-16:00 EET.

To apply, please submit your CV and cover letter by 12.3.2026 Please note that we accept only applications submitted through our online application system. We begin reviewing applications as they are received, and you may be contacted before the application deadline.

For support with submitting your application, please contact our HR Service Center at careers@upm.com or tel. +358204146600.

A security background check may be performed for those selected to UPM positions, in accordance with the company recruitment guidelines and the Security Clearance Act 726/2014.

UPM is a non-smoking workplace in Finland.

UPM is a material solutions company, renewing products and entire value chains with an extensive portfolio of renewable fibres, advanced materials, decarbonization solutions, and communication papers. Our performance in sustainability has been recognized by third parties, including EcoVadis and the Dow Jones Sustainability Indices. We operate globally and employ approximately 15,800 people worldwide, with annual sales of approximately €10.3 billion. Our shares are listed on Nasdaq Helsinki Ltd.

UPM - we renew the everyday