We are hiring Marketing Manager

About VAIN
VAIN is a fast-growing hybrid fashion company. From creating ready-to-wear and accessories to developing creative collaborations like VAIN x McDonald's and VAIN x EA, our work has been covered in 900+ media outlets for doing things differently.

About the role
We are now looking for a commercially sharp and creative Marketing Manager to take ownership of our marketing efforts and direct-to-consumer sales growth. This is a hands-on role with real responsibility and real impact, where you will have the opportunity to define and execute our marketing strategy and create campaigns that can't be ignored.

You will work closely with our founder duo — Creative Director and CEO — to connect creativity with commerce and lead the next phase of VAIN's international growth.

This role requires a balance of strategic thinking, a strong understanding of aesthetics and the fashion industry landscape, and disciplined operational execution, as you'll be responsible for crafting the marketing strategy and rolling up your sleeves to bring it to life.

What you do

Own and execute marketing strategy, fully aligned with revenue and growth targets
Manage the annual marketing and sales calendar – ensuring timely delivery
Brand positioning towards premium, high-ticket audiences
Lead campaign planning and execution across all channels
Oversee SS/FW collection launch campaigns with structured timelines and clear deliverables
Set clear marketing goals and KPIs, and track progress
Build structured marketing processes that support revenue growth
Lead PR planning and media outreach
Drive consistent content planning and production

Who you are

You have previous marketing experience
You understand VAIN's aesthetic and can translate it into marketing that performs
You understand marketing must convert into sales — brand and revenue go hand in hand
You are structured, organized, and comfortable owning timelines
You are confident working with numbers, budgets, and performance metrics
You are eligible to work in Helsinki, Finland

What we offer

Full-time position (37,5 hours per week)
A low-hierarchy, high-velocity environment within a fast-growing and internationalizing creative organization — working directly with the founders, with full strategic visibility, budget responsibility, and the freedom to execute without unnecessary layers
The opportunity to shape your role and area of responsibility as you grow with the company
Compensation based on your experience and competence — structured either as salary or through invoicing via your own company

How to Apply

Submit your CV and any other relevant material in an email with the subject line "MARKETING MANAGER - YOUR NAME" to careers@vainfashiongroup.com.

The position will be filled as soon as possible, with the latest possible start date being May 1, 2026. Please submit your application by March 31, 2026 at 23:59.

For more information: Roope Reinola, Co-founder & CEO — roope@vainfashiongroup.com / WhatsApp +358400550563

VAIN Fashion Group Oy

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Marketing Manager